TITLE

KPIX

PUB. DATE
June 2004
SOURCE
Multichannel News;6/21/2004, Vol. 25 Issue 25, p14A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the developments in the performance of KPIX San Francisco's news programs. Efforts of General Manager Ron Longinotti and Promotion Director Steve Poitras to promote the news program; Reason for the effectiveness of the marketing strategies of the network according to Poitras; Information on how the synergy and trust is reinforced with the two departments.
ACCESSION #
13538659

 

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