Turner Classic Movies

June 2004
Multichannel News;6/21/2004, Vol. 25 Issue 25, p13A
Deals with the marketing strategies of several executives of Turner Classic Movies that contributed to the company's success. Information on the shows being aired by the network; Efforts of the executives to promote the return of the network's "The Essentials"; Job description of Shannon Davis, senior vice president for promotion at the network.


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