June 2004
Multichannel News;6/21/2004, Vol. 25 Issue 25, p6A
Features CBS Executive Vice President of marketing George Schweitzer and Vice President of advertising & creative services Ileene Mittleman. Contribution of Schweitzer and Mittleman to the success of the company; Information on the "Sneak Peek" promotion of CBS; Description of the business according to Schweitzer; Projects of the company where Mittleman has imprinted her brand-shaping expertise.


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