TITLE

CBS

PUB. DATE
June 2004
SOURCE
Multichannel News;6/21/2004, Vol. 25 Issue 25, p6A
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features CBS Executive Vice President of marketing George Schweitzer and Vice President of advertising & creative services Ileene Mittleman. Contribution of Schweitzer and Mittleman to the success of the company; Information on the "Sneak Peek" promotion of CBS; Description of the business according to Schweitzer; Projects of the company where Mittleman has imprinted her brand-shaping expertise.
ACCESSION #
13538458

 

Related Articles

  • CBS. Chunovic, Louis; Donovan, Sharon // Broadcasting & Cable;6/21/2004, Vol. 134 Issue 25, p6A 

    Features two winners of the 2004 Brand Builder Awards. George Schweitzler, EVP for marketing of CBS; Ileene Mittleman, VP for advertising and creative services for CBS.

  • CBS opens eye to the Internet. Battaglio, Stephen // Hollywood Reporter;2/8/95, Vol. 335 Issue 47, p9 

    Reports that CBS has launched an Internet service called CBS Eye on the Net. Features; Product support; Comments from George Schweitzer, executive vice president of marketing and communications for CBS.

  • George Schweitzer: Keeping the eyes on CBS. McClellan, Steve // Broadcasting & Cable;6/6/94, Vol. 124 Issue 23, p28 

    Features George Schweitzer, executive vice president, marketing and communications of CBS/Broadcast Group. Outlook in the broadcasting industry; Grant of Marketing and Promotion Team of the Year Award; Conceptualization of the Letterman campaign, a program specific campaign adjudged as...

  • George Schweitzer. Mandese, Joe // Advertising Age;9/18/1995, Vol. 66 Issue 37, p21 

    Profiles the Executive Vice President-marketing and communications of CBS, George Schweitzer and his work history.

  • CBS Network.  // Multichannel News;6/20/2005, Vol. 26 Issue 25, Special Section p5A 

    Focuses on the efforts of executive vice president and creative director Ron Scalera to establish a brand image for CBS Network. Information on the award to be received by the executive for his marketing efforts; Opportunities offered by the promotional campaigns of Scalera to the reality...

  • CBS Spends on 'Raymond' Finale. Friedman, Wayne // Television Week;2/14/2005, Vol. 24 Issue 7, p3 

    Reports on the efforts of television network CBS to produce a comprehensive and expensive marketing campaign for the series finale of "Everybody Loves Raymond" in 2005. Number of series episodes produced; Views of George Schweitzer, president of the CBS Marketing Group, on the special...

  • Switching channels. Battaglio, Stephen // Hollywood Reporter;5/8/95, Vol. 37 Issue 8, p7 

    Reports that CBS Inc. vice president for communications George Schweitzer will start reporting directly to CBS Broadcast Group president Peter Lund.

  • Getting the Word Out. Consoli, John // MediaWeek;9/12/2005, Vol. 15 Issue 32, p6 

    Reports on the marketing strategies of television networks to attract new viewers in the U.S. in 2005. Sponsorship of two entertainment events by CBS; Views of George Schweitzer, CBS executive vice president for marketing and communications, on hosting a major event; Promotion of the television...

  • As Olympics begin, CBS tests a strategy for '94. Mandese, Joe // Advertising Age;2/10/1992, Vol. 63 Issue 6, p48 

    This article reports on a marketing project unveiled by CBS designed to jump-start advertising sales for its coverage of the 1994 Winter Games in Lillehammer, Norway. The network will test the one-day CBS Ski Tour in March 1992 on the slopes of Windham Mountain in Windham, New York....

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics