Riding Along With Lance

Donohue, Steve
June 2004
Multichannel News;6/21/2004, Vol. 25 Issue 25, p36
Reports on a board sponsorship deal signed by Discovery communications Inc. for cyclist Lance Armstrong. Terms of the deal; Benefits of the agreement with Discovery to Armstrong and his team; Focus of the book "L.A. Confidential: Les Secrets de Lance Armstrong," published by newspaper reporters from France and Great Britain.


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