TITLE

HR ON THE FRONT LINES

AUTHOR(S)
Winslow, George
PUB. DATE
June 2004
SOURCE
Multichannel News;6/21/2004, Vol. 25 Issue 25, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with the competition between television networks in the local community in the U.S. Efforts of Grande Communications to make Hispanic marketing a key part of its strategy; Benefits of Hispanic marketing to Time Warner Cable; Role of Hispanic employees in marketing the Hispanic products.
ACCESSION #
13535569

 

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