TITLE

Blowing Up Cox's Latino Strategy

AUTHOR(S)
Stilson, Janet
PUB. DATE
June 2004
SOURCE
Multichannel News;6/21/2004, Vol. 25 Issue 25, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the opinion of Cesar Cruz, director of multicultural marketing for Cox Communications Inc., about the Hispanic products of the company. Background of Cruz; Business performance of Cox as of first quarter that ended March 31, 2004; Information on how Cruz creates a new programming plan for the network.
ACCESSION #
13535557

 

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