CAB, 4As Watch LPM Issues

Moss, Linda
June 2004
Multichannel News;6/21/2004, Vol. 25 Issue 25, p4
Reports on the efforts of Cabletelevision Advertising Bureau (CBA) and the American Association of Advertising Agency (4As)to remind Nielsen Media Research to resolve the issues that are keeping its Local People Meter system from getting accredited. Reason of CBA for asking Nielsen not to roll any of the unaccredited sample into the ratings company's national audience panel; Factor that pushed 4As to urge Nielsen to get on answering their concerns on the issue; Comments from 4As on Nielsen.


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