Emergency stickers!

Hays, Scott
July 1998
Reeves Journal: Plumbing, Heating, Cooling;Jul98, Vol. 78 Issue 7, p6
Trade Publication
Analyzes the message behind an emergency shutdown sticker-flyer on a water heater from Affordable Water Heaters Inc. Perception of the sticker as a reflection of marketing in general; Advantage of knowing that a guide is available in case of an emergency when using the heater.


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