TITLE

Emergency stickers!

AUTHOR(S)
Hays, Scott
PUB. DATE
July 1998
SOURCE
Reeves Journal: Plumbing, Heating, Cooling;Jul98, Vol. 78 Issue 7, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Analyzes the message behind an emergency shutdown sticker-flyer on a water heater from Affordable Water Heaters Inc. Perception of the sticker as a reflection of marketing in general; Advantage of knowing that a guide is available in case of an emergency when using the heater.
ACCESSION #
1352014

 

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