TITLE

Strategic Marketers Should Sit at the Board Table

AUTHOR(S)
Adams, Louise
PUB. DATE
January 2019
SOURCE
Ivey Business Journal;Jan/Feb2019, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers strategies to build a more effective and customer-centric corporate boards. These include bringing emphasis to create and maintain vibrant revenue streams, augmenting the skills of the board with strategic marketing expertise, and cultivating an understanding on the impact of quantum consumers on generating business revenue.
ACCESSION #
135200673

 

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