Block chocolate a `weekly treat'

June 2004
Marketing (00253650);6/9/2004, p5
Trade Publication
More than a third of British consumers buy block chocolate at least once a week, according to an OMD Snapshots survey conducted exclusively for the journal Marketing. About 5% of consumers eat block chocolate once a day or more, 14% eat it three times a week, and 19% eat it once a week. About 82% have bought this type of chocolate in the past 12 months. Cadbury Ltd.'s Dairy Milk is the most popular brand, bought by 71% of consumers in the past year. Findings were not encouraging for organic brands such as Green& Black's, as 55% said that it was not worth paying more for organic chocolate.


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