TITLE

The 15 global hot buttons

AUTHOR(S)
Lee, Gilbert; Hall, Nic
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the basic consumer needs useful in the Chinese market. Consideration of well-being as a generic need by the Chinese population; Definition of self-indulgence as a psychological reward by Chinese; Importance of achieving harmony and inner balance.
ACCESSION #
13480485

 

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