Studios see big year for film merch

Schiller, Gail
June 2004
Hollywood Reporter -- International Edition;6/8/2004, Vol. 384 Issue 11, p1
As Licensing 2004 International opens today in New York City, the licensing industry hopes to rebound from the slight downturn it experienced last year, building on the momentum of motion pictures including "Shrek 2" and "Harry Potter and the Prisoner of Azkaban" that have already proved their worth at the boxoffice. In its 24th year, the Licensing Show, which runs through Thursday at the Jacob K. Javits Convention Center, will be the largest ever with 523 exhibitors— about 43% of those come from the entertainment industry. Such upcoming films as "Batman Begins," "King Kong," "The Incredibles," "Robots," "Chicken Little," "The Pink Panther,""SharkTale" and "Shrek 3" are considered to be among the hottest new properties around which the U.S. motion picture studios are building merchandising programs.


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