TITLE

It's all in the technique

AUTHOR(S)
Birn, Robin
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the advantages and disadvantages of combining techniques for market research in Great Britain. Use of personal marketing to know consumer perception on brands; Cost of data collection on consumers; Sample size of an Internet research.
ACCESSION #
13480282

 

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