TITLE

Integrated path to growth

AUTHOR(S)
Donaldson, Stephen
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of research on the factors affecting consumer's behavior. Focus on the marketing strategy of major manufacturers on fewer bigger brands; Type of information disclosed by consumer research; Illustration of a consumer research. INSET: PANEL DATA AS SOURCE FOR FACTS.
ACCESSION #
13480234

 

Related Articles

  • PROCES NASTAJANJA PERCIPIRANE VRIJEDNOSTI S FOKUSOM NA CIMBENICIMA PONUDE PODUZECA. Bajs, Irena Pand�a // Trziste / Market;2012, Vol. 24 Issue 2, p279 

    In the competitive business environment, as the number of rational consumers faced with many choices increases, companies can achieve their dominance best by applying the business concepts oriented to consumers in order to deliver a value which is different and better than that of their...

  • MEASURING CONSUMERS' ATTITUDES TOWARDS SERVICE QUALITY IN RESTAURANTS. Marinković, Veljko; Senić, Vladimir // TEME: Casopis za DruÅ¡tvene Nauke;jan-mar2013, Vol. 37 Issue 1, p319 

    Recently, the trend of dining in restaurants has become quite prominent in Serbia. Frequent restaurant visits are not only the reflection of satisfying hedonistic needs, but also the result of increasing commitments of everyday life and adjustment to the European business hours. Being a complex...

  • Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach. Brady, Michael K. // Journal of Marketing;Jul2001, Vol. 65 Issue 3, p34 

    Through qualitative and empirical research, the authors find that the service quality construct conforms to the structure of a third-order factor model that ties service quality perceptions to distinct and actionable dimensions: outcome, interaction, and environmental quality. In turn, each has...

  • Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and Maclnnis; Schwarz; Petty; and Lynch. Cohen, Joel B.; Reed II, Americus // Journal of Consumer Research;Jun2006, Vol. 33 Issue 1, p28 

    This article provides a response to criticism of a previous article by the authors. The original article discussed attitude dimensions and consumers' emotional attachment to brands. The article was criticized by scholars C. Whan Park, Deborah MacInnis, Richard Petty, Norbert Schwartz and John G....

  • The Long, Gradual, and Painful Goodbye. Joe, Ryan // Direct Marketing News;Sep2013, Vol. 35 Issue 9, p9 

    The article focuses on customer defection and how marketers notice and address it. It notes that retention of existing customers is easier than searching for the new clients though customer defection can vary from one industry to another. Executive Jerry Jao disagrees the belief of businesses...

  • Background Goals in the Foreground: The Overriding Effect of Nonconscious Goals on Consumer Choice. Hae Joo Kim; Mitchell, Andrew // Advances in Consumer Research;2008, Vol. 35, p665 

    Goal systems theory defines goals as mental representations that are interconnected with their means of attainment and with alternative goals. Depending on their access to conscious awareness, goals can be identified as either focal goals or background goals. Focal goals refer to goals that one...

  • Is Failure a Blessing or a Curse? Behavioral Goal Violation, Cognitive Dissonance and Consumer Welfare. Devezer, Berna; Sprott, David E.; Spangenberg, Eric R. // Advances in Consumer Research;2008, Vol. 35, p667 

    Consumers frequently fail to perform behaviors such as recycling, conserving energy, and eating healthy that would enhance their personal wellbeing or the welfare of greater society. Currently, we do not have a good conceptual understanding regarding the direction and scale of consequences...

  • A Method to Detect Specific Causes of Consumer Complaints. Namias, Jean // Journal of Marketing Research (JMR);Aug1964, Vol. 1 Issue 3, p63 

    This article shows how a statistical chart offers management a simple and economic fool for feeding back consumer complaint information. The method replaces haphazard trial-and-error procedures with a scientific, rational basis that indicates when and when not to conduct a search for specific...

  • The Nature of Fit and the Origins of "Feeling Right": A Goal-Systemic Perspective. Kruglanski, Arie W. // Journal of Marketing Research (JMR);Feb2006, Vol. 43 Issue 1, p11 

    This article considers the notion of regulatory fit from a goal-systemic perspective. It is suggested that regulatory fit, as Avnet and Higgins (2006) define it, corresponds to a match between a person's activity and his or her (background) process goal of pursuing an (focal) attainment goal in...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics