TITLE

Segmenting opportunity

AUTHOR(S)
Singleton, Dave; Zyman, Sergio
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the segmentation technique used by businesses to improve sales. Consideration of segmentation as the most misused form of marketing; Factors contributing to the difficulty of using; Disadvantages of segmenting.
ACCESSION #
13480230

 

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