TITLE

A new look at insights

PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a panel discussion on product insight in Great Britain. Origin of product insight; Conversation with consumers on their product experience; Difference between product insight and idea; Effective use of product insight. INSET: PARTICIPANTS.
ACCESSION #
13480212

 

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