TITLE

What's New Portfolio

AUTHOR(S)
Dolliver, Mark
PUB. DATE
November 1998
SOURCE
Adweek Eastern Edition;11/30/1998, Vol. 39 Issue 48, p28
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features several advertising campaigns. Includes the campaign created by FCB/Leber Katz Partners for Campbell Soup Co.; Advertisement created by Odiorne Wilde Narraway+Partners for Joe Boxer; Campaign made by Sawyer Riley Compton for Solutia.
ACCESSION #
1348019

 

Related Articles

  • New campaigns. Kelly, Jane Irene // Adweek Western Edition;09/14/98, Vol. 48 Issue 37, p56 

    Highlights Odiorne Wilde Narraway & Partners' advertising campaign for Electronic Arts of San Mateo, California. Description of one television advertisement; Total media spending supporting the campaign; Persons involved in creating the campaign.

  • Odiorne TV enlivens cyber stars of Electronic Arts' video games. Kelly, Jane Irene // Adweek Western Edition;04/13/98, Vol. 48 Issue 15, p5 

    Reports on Odiorne Wilde Narraway Grrome's launching of advertising campaign to promote Electronic Arts Inc.'s video games in the United States. Theme of the advertising campaign; Characters featured in the advertisements.

  • Jamaica reggaes. Levin, Gary // Advertising Age;11/5/1990, Vol. 61 Issue 46, p22 

    Presents information on an advertising campaign created by New York-based FCB/Leber Katz Partners for the Jamaica Tourist Board. Features of the campaign; Theme of the campaign; Background on the tourist industry in Jamaica.

  • Groome leaves Odiorne. Kelly, Jane Irene; Voight, Joan // Adweek Western Edition;08/25/97, Vol. 47 Issue 34, p3 

    Announces that Harry Groome has resigned from his position of principal and head account services at Odiorne Wilde Narraway Groome (OWNG) and the appointment of two partners. Comments from principal Andy Narraway; Detailed information on the two partners that joined OWNG; Information on the...

  • Odiorne Wilde Narraway Groome opens doors in San Francisco.  // SHOOT;4/15/94, Vol. 35 Issue 15, p7 

    Reports on the opening of an Odiorne Wilde Narraway Groome agency in San Francisco, California. Management; Company operations; Background history; Feedback from company officials.

  • Speedstick TV ads gel for guys.  // Advertising Age;4/29/1996, Vol. 67 Issue 18, p4 

    The article focuses on the television advertisements of Colgate-Palmolive Co. for the introduction of its Mennen Speedstick Gel deodorant. The ad, which uses the theme "Just for the guys," was developed by FCB/Leber Latz Partners, though the account is with Young & Rubicam.

  • Campbell tries SE pickle plan. DeNitto, Emily // Advertising Age;5/23/1994, Vol. 65 Issue 22, p12 

    Reports that Campbell Soup Co. has appointed the Fitzgerald Cos., based in Atlanta, Georgia, to handle an integrated marketing campaign for Vlasic pickles in the Southeast region of the United States. FCB/Leber Katz Partners still to handle Vlasic's national advertising; Competition from Mt....

  • Flossing fidos.  // Advertising Age;6/13/1994, Vol. 65 Issue 25, p55 

    The article focuses on Nabisco Foods Group's advertising campaign for Milk-bone, the easiest solution for canine oral care. The campaign featuring dogs tangle with dental floss, water picks and toothbrushes was created by agency FCB/Leber Katz Partners. The spots suggest that soft snacks...

  • AT&T refits True Rewards loyalty effort. Cleland, Kim // Advertising Age;3/25/1996, Vol. 67 Issue 13, p3 

    The article discusses AT&T's redesigned True Rewards program. The company has eliminated the bulk of its points system and has introduced a membership card for the consumer loyalty effort. An advertising campaign by FCB/Leber Katz Partners will promote the new True Rewards program starting May...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics