TITLE

NATION BRANDS

AUTHOR(S)
Mackay, Stuart
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the brands of the exported goods of countries. Loss of ideology on the Russian brand; Effect of World War II on the German national brand image; Emergence of social contract in Sweden.
ACCESSION #
13480120

 

Related Articles

  • China is working to raise the value of its exports. Chen, Min // China Business Review;May/Apr2005, Vol. 32 Issue 3, p42 

    Examines the export strength of China. Industries where China is expanding its share in the world market; Implications of the lack of brand value among manufacturers in China; Advantages of China in exports.

  • HOW CHINA WILL GO GLOBAL. Ingram, Chris // Campaign;2/17/2006, Issue 7, p32 

    The article focuses on the views of the author on Chinese brands. At present, a very high proportion of Chinese exports are white-label goods, made for Western companies. Alternatively, they are made by Chinese workers in foreign-owned factories in China. The only way to capture a lot more of...

  • Are brands becoming the export 'ideology' of the 21st century? Holburt, Jonathan // Advertising Age;3/13/2006, Vol. 77 Issue 11, p24 

    The article focuses on the trend of exporting brands in the 21st century. Brands are used as a way for countries to project themselves internationally. Some of China's key companies have opted for a strategy of shortcutting brand creation. Other Asian nations have also successfully been...

  • Heritage branding helps in global markets. Stewart-Allen, Allyson L. // Marketing News;8/5/2002, Vol. 36 Issue 16, p7 

    This article focuses on the effort of the British to promote its Britishness brand in the global market. The company British Brands Group claim that their heritage branding principles could make a difference in the global market. In addition, the result of company's study shows that the...

  • Exporters' plan to sell Indian brands abroad.  // Textile Magazine;Jan2006, Vol. 47 Issue 3, p17 

    The article reveals the plans of Indian textile exporters to sell Indian brands to overseas markets in 2006. Following the cancellation of the quota regime in global textile trade from January, Indian exporters became the major suppliers of textile items to buyers in the U.S. and the European...

  • The Myth of Globalization. Douglas, Susan P.; Wind, Yoram // Columbia Journal of World Business;Winter87, Vol. 22 Issue 4, p19 

    Considerable controversy has arisen in recent years concerning the most appropriate strategy in international markets. It bas been cogently argued that a strategy of global products and brands is the key to success in international markets. This paper examines critically the key assumptions...

  • LETTERS. Yueh, Linda Y; Lindemann, Jan; Willis, Becky; Lloyd, Bruce; Gilbert-Rolfe, Cyrus; Prowse, H A; Forte, Rocco // Management Today;Mar2005, p83 

    Presents letters to the editor. Focus on the foreign investors and domestic exporters of Hong Kong; Importance of the economic value generated by brands; Principle for effective change management.

  • Why Not American Propaganda?  // Saturday Evening Post;12/17/1932, Vol. 205 Issue 25, p20 

    Comments on the popularity of European propaganda in the U.S. Disadvantage of the output of idealism for the export trade to the U.S.; Evidence of the maturity of the country; Implication of worshipping foreign labels.

  • Devolving power is a key challenge for global brands. Dignam, Conor // Marketing (00253650);12/16/1999, p15 

    Focuses on the challenges faced by marketers in promoting global brands. Description of the incentives for global thinking; Globalization of the media market; Suggestion that the devolution of power is going to become a major issue for global brands.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics