TITLE

ADVERTISING THROUGH WORD OF MOUTH

AUTHOR(S)
Fletcher, David
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the significance of word of mouth as a means of advertising in Great Britain. Percentage of consumers comfortable to a friend's product recommendation; Percentage of adults who practice word of mouth advertising; Indirect benefit of word of mouth advertising.
ACCESSION #
13479944

 

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