TITLE

INTERNATIONAL EXCUTIVES AND THEIR MEDIA

AUTHOR(S)
Parker, Glen
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the role of international media on the senior levels of the international business community. Influence of politics on the local sources of media; Lack of censorship on international media; Technique in developing a rapport with international business colleagues. INSET: Key Findings.
ACCESSION #
13479809

 

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