TITLE

Korea is here

AUTHOR(S)
Phillips, Peter
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the issues related to consumer loyalty to brands in Korea. Penetration of unbranded equipment manufacturer goods in the European consumer market; Increase in the demand of chabols in white and brown good markets; Strategy of Samsung Co. Ltd. and LG Electronics Inc. in improving product brands.
ACCESSION #
13479496

 

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