TITLE

Finding your voice

AUTHOR(S)
Taylor, Neil
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides tips in expressing a company's brand in more than plain English in Great Britain. Branding goal planning; Examination of existing branding activities; Translation of the personality of a corporate brand.
ACCESSION #
13479487

 

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