Brand's bedfellow

Smith, Jeff; Hansted, Kristiane
June 2004
Brand Strategy;Jun2004, Issue 183, p30
Trade Publication
Comments on the benefits from the partnership between the human resource and marketing departments of a company in Great Britain. Creation of a company that is effective at delivering business results by the partnership; Use of marketing to achieve goals by the human resources department; Importance on the discussion and approval of specific strategies.


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