TITLE

Design for self diagnosis

AUTHOR(S)
Doonar, Joanna
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the issues concerning the branding of FMCG products by the healthcare industry in Great Britain. Increase in the demand of over the counter products; Marketing techniques used for FMCG products; Effect of the switching issue on how companies leverage and value branding. INSETS: KEY LEARNINGS;CONSUMER HEALTHCARE JARGON BUSTER.
ACCESSION #
13478951

 

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