Design for self diagnosis

Doonar, Joanna
June 2004
Brand Strategy;Jun2004, Issue 183, p24
Trade Publication
Focuses on the issues concerning the branding of FMCG products by the healthcare industry in Great Britain. Increase in the demand of over the counter products; Marketing techniques used for FMCG products; Effect of the switching issue on how companies leverage and value branding. INSETS: KEY LEARNINGS;CONSUMER HEALTHCARE JARGON BUSTER.


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