TITLE

Becoming a part of the product plan

AUTHOR(S)
Lewis, Elen
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Interviews Peter Fleet, director of commercial vehicle sales, service and distribution for Ford Europe. Changes in the automobile industry; Importance of branding; Segmentation of customers by consumer attitude. INSETS: Ford facts;Timeline.
ACCESSION #
13478711

 

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