TITLE

Fleet: Ford's new transit van man

AUTHOR(S)
Lewis, Elen
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Peter Fleet, marketing executive of Ford Motor Co. in Great Britain. Task of finding success in commercial vehicle market; Interest in politics; Promotion of Ford white vans. INSET: PETER FLEET.
ACCESSION #
13478702

 

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