TITLE

The halcyon days of fizzy pop

PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the changes underwent by the beverage industry in Great Britain. Result of market segmentation; Expansion of brand choices; Information on the strategic planning of PepsiCo UK.
ACCESSION #
13478697

 

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