TITLE

Are brands a force for good?

AUTHOR(S)
Noble, John
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the social and economic importance of brands. Role of brands in wealth creation; Contribution of brand to stockholder value; Challenges faced by corporations from accusations of sweatshops, bullying suppliers, environmental and human rights issues.
ACCESSION #
13478690

 

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