TITLE

Fly me to the moon

AUTHOR(S)
Cuddeford, Morag
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of airlines to deal with rising fuel costs. Impact of surcharge on the rates of British Airways PLC; Advantages of subsidies provided by governments; Details on the strategic planning of Easyjet Airline Co. Ltd.
ACCESSION #
13478685

 

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