TITLE

The importance of being a listener

AUTHOR(S)
Mitchell, Alan
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of being a listener to a brand manager in Great Britain. Differentiation of listening from marketing research; Emphasis on developing personal communication between managers and customers; Advantages of using the Internet to create customer and employee panels.
ACCESSION #
13478663

 

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