TITLE

The Squirt that had limited reach

AUTHOR(S)
Doonar, Joanna
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Features Squirt, a brand of citrus soft drink. Citation of the lack of popularity of grapefruit flavor; Popularity of the drink from 1982-1984; Acquisition of the brand by Dr. Pepper/Seven Up Inc.
ACCESSION #
13478651

 

Related Articles

  • Fresh From the Freezer.  // Convenience Store News;5/3/2004, Vol. 40 Issue 6, p16 

    Slush Puppie Brands, a division of Dr Pepper Co./Seven Up Inc., has brought the tastes of Orange Crush and IBC Root Beer to a new lineup of Soda Shop Slushers frozen beverages. The first two flavors, Crush Frozen Orange Dream and IBC Root Beer Float, launched in May and will roll out with catchy...

  • Seeing RED.  // Beverage Industry;Jun2002, Vol. 93 Issue 6, p18 

    Introduces the Red Fusion, a flavored soft drinks from Dr. Pepper/Seven Up in Plano, Texas. Ingredients contents; Availability of the product; Physical description of the product; Target audience of the item.

  • Soft Drinks Scope.  // Beverage World;11/15/99, Vol. 118 Issue 1683, p28 

    Provides information on different soft drink brands in the United States (US). Total brand image makeover of Jamaican grapefruit soft drink ting; Culmination of Dr. Pepper's `Pick Your Kick' fall college football promotion; Introduction of Passia, a passionfruit-flavored soft drink, in the US...

  • Manufacturers speak out.  // Beverage Industry;Nov2004, Vol. 95 Issue 11, p48 

    Focuses on the significance of sales, marketing and research and development to the product development of 7 Up Plus, a fortified soft drink from Dr Pepper/Seven Up, and Formula 50, an energy drink from Energy Brands. Role of the marketing, sales, research and development teams and an...

  • One on one with Jim Turner.  // Beverage Industry;Mar2005, Vol. 96 Issue 3, p38 

    Interviews Jim Turner, president and CEO of Dr Pepper/Seven Up Bottling Group. Challenge encountered by Turner in his soft drink career; Reason for being a successful soft drink bottler; Accomplishments.

  • Dr Pepper/Seven Up: splashing into water.  // MarketWatch: Global Round-up;September 2003, Vol. 2 Issue 9, p30 

    Reports on Dr. Pepper Seven-Up Bottling Co.'s efforts to take its Raging Cow milk drink and Deja Blue bottled water to a national level in the United States. Difficulty of securing significant growth in the U.S. carbonated beverages market; Decline in the sales volume of 7 Up in the first half...

  • The Uncola's Unclever New Ad Campaign. Lukas, Paul // Fortune;12/7/1998, Vol. 138 Issue 11, p52 

    Comments on the marketing of 7 Up. Unfamiliarity of the beverage to the United States demographic group that consumes the most soda; 1998 reformulation of the flavor; Features of the advertising and promotional campaign that will be launched during the January 1999 Super Bowl football game;...

  • HOW FLOWS IT? Halleron, Chris // Beverage World;11/15/2001, Vol. 120 Issue 11, p52 

    Reports on the marketing of soft drink dispensers in the United States as of November 2001. How Coca-cola company maintained its large fountain volume; Features of the iFountain dispenser announced by Coca-Cola; Target business of Dr Pepper/Seven Up for development.

  • Join The Mixer Club.  // Hospitality Ireland;Dec2015, Issue 98, p65 

    The article focuses on various developments in the beverage industry of Ireland as of 2015. Topics include launch of Club Tonic mixer and Thomas Henry range, a collection of super-premium mixers and soft drinks by Counterpoint Ireland, carbonated orange drink brand Club Orange having become the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics