TITLE

Not waving but drowning

AUTHOR(S)
Lewis, Elen
PUB. DATE
June 2004
SOURCE
Brand Strategy;Jun2004, Issue 183, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need for brand managers to listen to consumers. Application of consumer insight on strategic planning; Launch of online community for mothers by Procter & Gamble Co.; Importance of gathering consumer information.
ACCESSION #
13478591

 

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