Respecting Your Receiver

Oliva, Ralph A.
May 2004
Marketing Management;May/Jun2004, Vol. 13 Issue 3, p40
This article discusses guidelines on business-to-business electronic communication systems. One of the key principles of successful communication is respect for the receiver. It is important for the receiver to know the caller. This avoids the receiver having to ask the caller's name, and, if it is his or her business to screen incoming phone calls or prioritize them, it makes their job easier. The same is true with any communication. The source needs to be clearly identified. Especially in communications between trading partners, the nature of the message is considered and the medium to it is matched. If the nature of the message can be described as precise and deliverable in numbers, crisp words, and well-formed concepts, then electronic-mail can be a good choice. If, on the other hand, the message is somewhat amorphous, contains nuances, shading, and some emotions, electronic-mail may not be the answer. Electronic-mails, in some ways, are far more sinister than regular mail, particularly when they are carrying negative messages. Electronic communication should be reserved for things that have a more positive tone and attitude and are more definable. In working with trading partners, the more a business can deliver genuine value in every communication, the less likely it will be viewed as spam.


Related Articles

  • Capitalize on email introductions.  // Communication Briefings;Sep2015, Vol. 34 Issue 9, p6 

    The article discusses tips to turn email introductions into strong business relationships including to resond quickly, take time to draft a polished message and follow through.

  • Addresses. Andrews, Debby // Business Communication Quarterly;Jun98, Vol. 61 Issue 2, p7 

    The article discusses articles published within the issue, including several on the changing roles and relationships of teachers and students in business communication. The author also discusses the request of two authors to have their electronic mailing addresses omitted from their submissions...

  • E-TIQUETTE. Acunto, Stephen H. // Insurance Advocate;3/11/2002, Vol. 113 Issue 10, p46 

    Presents tips for using e-mail as a communication tool in business practices.

  • Heated words. Budman, Matthew // Across the Board;May94, Vol. 31 Issue 5, p63 

    Cites Bob Filipczak's advice on handling interoffice electronic mail which are too blunt or aggressive.

  • before you hit SEND read this... DeMars, Nan // OfficePro;Aug/Sep2000, Vol. 60 Issue 7, p32 

    Focuses on issues regarding the use of electronic mail (e-mail) in companies. How to respond to inappropriate e-mail messages; Right of companies to monitor employees' e-mail; Tips on drafting an e-mail policy. INSET: NEW CASE.

  • Electronic post by Citymail.  // Accountancy;Jun84, Vol. 95 Issue 1090, p48 

    Announces the availability of Citymail, an electronic mail service that will allow businesses in London, England to communicate with each other, developed by Telecom Gold and BTL City.

  • Mail Me Not. Diener, Marc // Entrepreneur;Dec2001, Vol. 29 Issue 12, p100 

    Suggests limitations in the use of electronic mails (e-mail) for business communication. Advantages and disadvantages of using e-mail; Assessment of when best to use e-mai, telephone calls or face to face communication.

  • Can it become a corporate alternative to the post office? Miller, Marc // Management Review;Dec84, Vol. 73 Issue 12, p15 

    Focuses on the impact of e-mail systems on business communication in the United States. Early implementation of e-mail systems; Features and functions of e-mail systems of relevance to business; Cost-benefit analysis of e-mail systems.

  • e-Risks. Chan, Sally // CMA Management;Nov2002, Vol. 76 Issue 8, p45 

    Provides information on treating e-mail as a more formal form of business communication. Reasons companies should treat their e-mail seriously; Operational and legal risks to e-mail; E-mail management considerations for anyone attempting to create a solid company-wide risk framework.

  • E.TR@DER.  // Fund Strategy;8/23/2010, p26 

    The article presents several business-related electronic mails concerning investments, funds and business meetings.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics