No reservations about online travel

Abu-Shalback Zid, Linda
May 2004
Marketing Management;May/Jun2004, Vol. 13 Issue 3, p7
According to a report from the Travel Industry Association of America, online marketing is helping make the Internet a top destination for travelers who are conducting research and booking trips. While nearly two-thirds of the 95.8 million Internet users who travel have consulted online resources for trip planning, 37 percent have subscribed to travel-related electronic marketing promotions or registered with travel Web sites. About 67 percent of Internet users who travel used the Internet in 2003 to get information on destinations or to check prices or schedules, resulting in 42.2 million actually booking their travel arrangements online--an 8 percent gain over 2002. Furthermore, 29 percent of online bookers made all their travel arrangements online in 2003, compared to 23 percent in 2002. The survey also shows that 11 percent of online travelers claimed to have taken a spontaneous trip that was spurred by electronic mail promotion, discount or offer.


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