TITLE

How much is that story worth?

PUB. DATE
November 1998
SOURCE
Editor & Publisher;11/28/98, Vol. 131 Issue 48, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that one positive news article is worth two-and-a-half to three times its weight in advertising according to Angela Jeffrey. Creation of the software package TrakWare.
ACCESSION #
1345554

 

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