Tracking Traffic

June 2004
Convenience Store News;6/14/2004, Vol. 40 Issue 8, p70
Trade Publication
New technologies now offer convenience store retailers the ability to track traffic patterns throughout their stores. Understanding how customers shop the aisles can arm retailers with layout and product placement information, enhancing store design. Finally, tracking how much of the traffic caused by promotions actually converts into sales can improve promotional effectiveness. Two types of technology can be used to achieve these goals. First, light beam and passive infrared sensors detect when customers cross their paths, and are available from vendors like Bunyar-Malenfant, FootFall, Sensus Technology and SPLS. Second, video technology with intelligent pattern recognition ties network cameras to a processor to detect, collect and analyze movement in the store.


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