TITLE

Mixed Smoke Signals

AUTHOR(S)
King, W.B.
PUB. DATE
June 2004
SOURCE
Convenience Store News;6/14/2004, Vol. 40 Issue 8, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Restrictions on tobacco sales continue to impact convenience stores' marketing and merchandising strategies as well as customers' purchase behavior. Be it a bar in San Diego, California, a restaurant in Boulder or an outdoor café in New York City, prohibitive laws — along with jeers and sneers from the public at large — have made cigarette smoking nearly impossible in most social situations. Still, manufacturers such as Philip Morris, Brown & Williamson and R.J. Reynolds — whose brands make up more than 80 percent of the total market — feel this marketing blueprint allows for safe and ethical practices, while delivering tobacco to their target audience.
ACCESSION #
13442465

 

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