Mixed Smoke Signals

King, W.B.
June 2004
Convenience Store News;6/14/2004, Vol. 40 Issue 8, p29
Trade Publication
Restrictions on tobacco sales continue to impact convenience stores' marketing and merchandising strategies as well as customers' purchase behavior. Be it a bar in San Diego, California, a restaurant in Boulder or an outdoor café in New York City, prohibitive laws — along with jeers and sneers from the public at large — have made cigarette smoking nearly impossible in most social situations. Still, manufacturers such as Philip Morris, Brown & Williamson and R.J. Reynolds — whose brands make up more than 80 percent of the total market — feel this marketing blueprint allows for safe and ethical practices, while delivering tobacco to their target audience.


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