Battle of the Brands

Embrey, Alison
June 2004
Convenience Store News;6/14/2004, Vol. 40 Issue 8, p20
Trade Publication
Branded fuel differentiation in the petroleum industry seems once again to be taking the forefront. Advertising and marketing campaigns among some of the major oil companies have turned back to the fuel itself, with companies launching new alternative fuels and branding their gasoline as the "cleanest" and "best" fuel out there. With gas prices continuously on the rise, companies need more than the lowest price to keep customers coming back, and the quality of the fuel itself is again coming into the picture.


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