Bigger Isn't Always Better

June 2004
Convenience Store News;6/14/2004, Vol. 40 Issue 8, p8
Trade Publication
Coca-Cola Bottling Co. of New York, has introduced a new 1.5-liter bottle called the Smooth Serve. Twenty-six Coca-Cola beverages are being sold in the contour-shaped bottle, designed for easier pouring. According to Brian E. Wynne, division vice president and general manager of Coca-Cola Bottling Co. of New York, some customers find the current 2-liter bottle, which will continue to be sold, too large to handle, or are afraid the soda will go flat before it's finished. Sol Glastein, co-owner of Hackensack, New Jersey-based Simple Simon Inc., just started carrying the Smooth Serve beverages, which sell for 85 cents to $1.20 a bottle, in late May 2004.


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