Large Chain Sales Of Religious Books Soar, New Study Finds

June 2004
Book Publishing Report;6/14/2004, Vol. 29 Issue 22, p1
Trade Publication
Readers seeking comfort during tumultuous political and economic times have increasingly turned to religion and spirituality titles as a source of comfort. Eighty-three percent of book buyers said they bought a religion/spirituality book in the past 12 months, according to a Publishers Weekly religion book buying study unveiled at the Book Expo conference in Chicago, Illinois, earlier this month. Aging baby boomers, the rise of the politically conservative movement and the expanded real estate provided by large chain book retailers also boosted consumer demand for religious and spiritual titles. The study claims that 66% of women and 71% of men purchased religious books at chain stores over the past year, nearly double the number who got them at religious bookstores.


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