Wholesalers' future hinges on services to producers

Prince, Russ Alan
November 1998
National Underwriter / Life & Health Financial Services;11/23/98, Vol. 102 Issue 47, p5
Reports that differentiation and sales of financial institutions in the future will come from innovating along the producer value-chain. Success for financial institutions marketing mutual funds and annuities; Interest in receiving marketing training and support; Producers' search for value-added services; Demand for capitalization methodologies. INSET: Seven essential value-added services..


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