All fired up

Major, Meg
June 2004
Progressive Grocer;6/1/2004, Vol. 83 Issue 9, p80
Trade Publication
Focuses on meat grilling trends in homes and food service establishments in the U.S. in 2004. Percentage of families that own a barbecue grill; Reason for the popularity of grilled products among consumers according to Bill Roenigk, senior vice-president of the National Chicken Council; Objective of the beef marketing and communications plan of National Cattlemen's Beef Association, which focused on summer grilling.


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