TITLE

All fired up

AUTHOR(S)
Major, Meg
PUB. DATE
June 2004
SOURCE
Progressive Grocer;6/1/2004, Vol. 83 Issue 9, p80
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on meat grilling trends in homes and food service establishments in the U.S. in 2004. Percentage of families that own a barbecue grill; Reason for the popularity of grilled products among consumers according to Bill Roenigk, senior vice-president of the National Chicken Council; Objective of the beef marketing and communications plan of National Cattlemen's Beef Association, which focused on summer grilling.
ACCESSION #
13409009

 

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