Dierbergs to install full-motion billboards

Tarnowski, Joseph
June 2004
Progressive Grocer;6/1/2004, Vol. 83 Issue 9, p18
Trade Publication
Reports on an agreement between Saint Louis, Missouri-based Dierbergs Markets Inc. and advertising and marketing services provider Interactive Graphic Solutions to install digital billboard advertising screens inside the grocer's stores as of June 2004. Objectives of the new media service in Dierbergs stores; Benefits of the vuPLEX system for retail businesses; Number of stores included in the agreement.


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