TITLE

Dierbergs to install full-motion billboards

AUTHOR(S)
Tarnowski, Joseph
PUB. DATE
June 2004
SOURCE
Progressive Grocer;6/1/2004, Vol. 83 Issue 9, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on an agreement between Saint Louis, Missouri-based Dierbergs Markets Inc. and advertising and marketing services provider Interactive Graphic Solutions to install digital billboard advertising screens inside the grocer's stores as of June 2004. Objectives of the new media service in Dierbergs stores; Benefits of the vuPLEX system for retail businesses; Number of stores included in the agreement.
ACCESSION #
13408998

 

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