Cable Gets Switched On

Stump, Matt
June 2004
Multichannel News;6/14/2004, Vol. 25 Issue 24, p51
Provides information on switch-broadcast video, in which operators take the least popular TV channels and send them out to those homes where a viewer has tuned-in as an alternative way to increase channel capacity and use bandwidth more efficiently. Elements of switch-broadcast video; Information on the switch-broadcast video trial of BigBrand; Issues that confront operators in looking at switch-broadcast video.


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