Ops Eye Set-Top Ratings

Donohue, Steve
June 2004
Multichannel News;6/14/2004, Vol. 25 Issue 24, p16
Reports on the plan of some major cable operators to use digital cable set-top boxes to monitor subscribers' viewing habits in the U.S. Reason for the move; Benefit to operators of the ability to collect detailed viewing habits from the set-tops; Views of session panelists at the Cabletelevision Advertising Bureau's Local Sales Management conference in June 2004, on the issue.


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