TITLE

Univision Sues to Stop LPMs

AUTHOR(S)
Moss, Linda
PUB. DATE
June 2004
SOURCE
Multichannel News;6/14/2004, Vol. 25 Issue 24, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on a lawsuit filed by Spanish-language broadcaster Univision Communications Inc. to stop Nielsen Media Research from launching Local People Meters (LPM), which will measure TV viewing by minorities in Los Angeles, California, in July 2004. Legislators appointed by Nielsen to the LPM task force; Allegations of the lawsuit; Possible impact of the LPM launch in Los Angeles, according to Univision.
ACCESSION #
13407623

 

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