A La Carte Lives, Up North

Hearn, Ted
June 2004
Multichannel News;6/14/2004, Vol. 25 Issue 24, p1
Focuses on the opposition of U.S. cable networks to the a la carte marketing of their branded services across the border in Canada. Placement of advertising-supported cable networks in the U.S.; Permission of Canadian cable company Rogers Communications Inc. to retail cable channels a la carte; Request for the U.S. Federal Communications Commission to report on whether or not it currently has the legal authority to ensure that consumers have a la carte access to cable and satellite programming.


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