A La Carte Lives, Up North
- Back to basic: New cable subscribers lured by expanded basic services. Brown, Rich // Broadcasting & Cable;5/8/95, Vol. 125 Issue 19, p20
Reports on the marketing strategies used by television cable system operators. Operating under the Federal Communications Commission's rules for adding channels; Packaging new networks either as part of an unregulated new-product tier or as part of an expanded basic package; Coverage factors...
- Broadcast and cable: Get it together. Miles, Laureen // Adweek Western Edition;3/21/94, Vol. 44 Issue 12, p16
States that broadcast television stations and local cable operators should build stronger alliances for more effective positioning as niche media to advertisers. Need for tv stations to use local cable systems as distributor; Zoning of tv station ad efforts.
- Outdoor Channel breaks $3M marketing effort. // Multichannel News;12/06/99, Vol. 20 Issue 50, p112
Focuses on The Outdoor Channel's plan to introduce a consumer marketing campaign that will run through 2000, in order to increase consumer awareness and demand. Budget for the marketing campaign; Other marketing plans of the company.
- CABLE NOTES. Chunovic, Louis // Electronic Media;9/10/2001, Vol. 20 Issue 37, p40
Reports developments on the cable television industry in the United States as of September 2001. Lawsuit filed by Cable TV to overturn ban on televising state trials; Broadcast of 'Lost,' on the Travel Channel; Formation of the National Broadcasting Corporation (NBC) Connect division by NBC.
- Class Clown. Melillo, Wendy // Adweek Western Edition;4/8/2002, Vol. 52 Issue 15, p11
Focuses on the plan of the Music Television cable network to launch a college-network programming concept. Information on entertainment programming and commercials directed to college student; Reaction to the marketing concept of the cable network; Significance of the marketing concept to the...
- Networks woo Mad Ave. with platinum card. Lowry, Brian // Variety;4/28/2008, Vol. 410 Issue 11, p13
The author reports on the practice of cable networks marketing themselves to affluent customers. Criticism which has been raised regarding the way in which these television networks have been boasting about their increases in viewership is mentioned. The way in which television networks are...
- FCC. // Daily Variety;6/3/2003, Vol. 279 Issue 40, p26
Reports on the U.S. Federal Communications Commission's rules for the television industry. Changes in duopoly rules; Change in national ownership limits; Replacement for the broadcast-newspaper and radio-television cross-ownership rules.
- Briefs: Marketing/Advertising. // Multichannel News;01/17/2000, Vol. 21 Issue 3, p33
Presents news briefs related to advertising of cable television services in the United States as of January 17, 2000. Includes M/K Advertising Partners as the advertising agency of record for the Cable & Telecommunications Association for Marketing; DirecTV Inc.'s multiyear agreement with...
- Two gay nets throw coming-out party. Dempsey, John // Variety;7/23/2007, Vol. 407 Issue 9, p16
The article discusses two cable television networks, Logo and Here TV, which are geared to the viewing habits and interests of the gay and lesbian communities in the United States. The different marketing strategies for the networks are examined, as is the profitability and programming of the...