DMA web portal to tackle waste

June 2004
Marketing (00253650);6/3/2004, p12
Trade Publication
The Direct Marketing Association has joined forces with environmental group Planet Ark in a bid to reduce the amount of waste generated by wrongly addressed mail. The two bodies have developed www.controlyourpost.co.uk, a portal that informs consumers about actions they can take to stop unwanted mailings. The site enables users to register with the Mailing Preference Service (MPS) which claims a 95 percent success rate in preventing unwanted mailings. About 500,000 people in Great Britain have signed up to MPS, which saves more than 30,000 tonnes of direct mail from ending up as landfill every year.


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