TITLE

Winning hearts and minds

PUB. DATE
June 2004
SOURCE
Medeconomics;Jun2004, Vol. 25 Issue 6, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article focuses on the meaning and application of the phrase, winning of hearts and minds. Increasingly trotted out by healthcare managers to demonstrate acceptance of a particular policy, it was originally adopted by U.S. soldiers in Vietnam.
ACCESSION #
13400452

Tags: PHRASEOLOGY;  BRAINWASHING;  BEHAVIOR modification;  MEDICAL personnel

 

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