June 2004
Management Today;Jun2004, p14
Trade Publication
One should start an airline where he refers to his customers as "cattle" and often treat them as such. The grand-daddy of low-cost air travel is Southwest Airlines Co. of the U.S., but cut-price operators, led by Ryanair PLC, have conquered Europe too. By late this decade, Ryanair forecasts overtaking Lufthansa AG, Air France SA and British Airways PLC in the European short-haul market. Low-cost airlines have changed the way people travel, making popping over to Dinard, France for the weekend a cinch.


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